538 words|2.2 min read|

The success of your website depends on three core things: its Google ranking, the quality of information it provides, and its visual layout. While visual layout may seem secondary, it is actually a critical aspect to keeping visitors on your pages, increasing likes and shares of content on social media, and raising your conversion rates. Well-designed, attractive sites are more appealing to look at and easier to navigate.

Most businesses are aware that in order to keep traffic on their site, they need to break up text with pictures and infographics. However, not just any picture will suffice. There are specific types of images that are more likely to make a good impression on your readers and help you build a website that optimizes traffic.

1. Choose images that are positive.

Positive images inspire readers and increase their likelihood of sharing.

People are affected by the imagery they see, and they are more likely to share an article if the imagery induces positive emotions. Depressing, negative, or otherwise unappealing imagery may drive traffic away from your site.

2. Choose images that are high quality.

Low-resolution images, photos shot in less-than-optimal lighting conditions, or other pictures of generally poor quality may turn your readers off. Ensure you post crystal clear photos and vivid imagery to engage your viewers.

3. Choose images that are relevant.

Make sure the pictures chosen are relevant to the piece and help to accent the text in a way that makes sense to the reader. If the picture can’t be easily tied in to the page, then it’s probably a good idea to choose an alternative photo.

4. Choose images that inspire action.

Motivate your readers to buy your products by incorporating inspiring or irresistible photos into the text. Use images that directly correlate to the products or services you provide, presenting them in an alluring manner that spurs readers to act.

5. Choose colorful pictures.

While black and white photos can occasionally complement a piece, vivid, colorful photos may be more likely to capture your readers’ attention. Choose an array of vibrant and colorful photos that are inspiring, moving, and uplifting.

6. Choose images that are informative.

Infographics can be used to break up text while still providing highly informative content. They are an attractive way to display data, and they allow readers to interpret information in an easily digestible format.

Infographics allow readers to digest data in a way that’s visually appealing and easy to scan.

7. Choose the right format for your pictures.

The file format you choose for your photo can affect how quickly it loads on your site. In order to ensure the utmost level of quality and optimize page load time, you need to make sure the file format you choose is the right one for the photo.

In order to get the most out of your web traffic, the imagery you use is critical. Readers want pictures that are colorful, crisp, inspiring, and positive. Using the right images can increase your likes and shares on social media, improve your conversion rates, and expand your clientele. An attractive website is critical to the success of your business, and pictures are a central element that tie your site together. To maximize your traffic potential, request a quote.

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About the Author: Jason Corgiat

I started building websites in 1999. Through the years I've worked with hundreds of businesses in various verticals and have built, implemented and managed digital strategies for companies of all sizes. My education is not formal and neither are my methods. Chances are, I can add value to your organization from day 1 but I'll let you be the judge. I'm a proud father of 4, luckiest husband in the world, and enjoy the occasional gym session. How was that for a bio?

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