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To keep your website running smoothly, appearing on the search engine results pages, and attracting visitors, you need to carry out regular work on it. But how do you know exactly what type of work you should be doing?

A complete website audit will help you identify any fundamental issues with your site and give you the information you need to address the problems.

There are several different types of website audits. The most common types are search engine optimization (SEO) audits and user experience (UX) audits.

In this guide, we’ll talk you through how you can audit your website like a pro.

Why Do You Need to Audit Your Website?

Carrying out an audit on your website will help you identify some of the key SEO issues which may be holding your site back from reaching its full potential. It’s important that you carry out audits periodically to pick up on any issues that may have crept in overtime.

“But my website’s perfect” you’ll probably cry. But the simple fact is that no website is perfect, there are always ways that you can tweak and improve it. But it’s always important to ensure that you nail the basics such as page load speed, accessibility, and ease of navigation.

For this guide, we’ll be primarily looking at the aspects of a website audit that correspond with SEO.

Check That Your Site Is Mobile Friendly

Did you know that over 53% of all internet traffic comes from mobile devices? That means that your website needs to be set up in a way that welcomes traffic from smartphones and tablets.

If your site isn’t mobile-friendly, you may be losing a lot of traffic. Not only will your site not load correctly on a user’s device, prompting them to go elsewhere, but your site will also be penalized in the search rankings since Google has moved to mobile-first indexing.

The obvious check to see whether your site works on a mobile device is to visit it from a smartphone. This will allow you to see what your visitors will see.

If you want to know whether Google deems it as suitable, you should head to Google’s mobile-friendly test. All you need to do is enter your site URL and you’ll get a response within a few seconds.

If your site isn’t mobile-friendly, Google will tell you what needs to be improved. This may include text that is too small to read, content that is wider than the screen, or links that are placed too close together.

Check Your Website’s Page Loading Speeds

In the days of 5G high-speed internet access, users expect any site that they’re visiting to load instantly. If your site doesn’t load within a few short seconds, you stand a risk of losing visitors to your nearest competitor.

Again, page speed is a metric that search engines use to determine your ranking position.

Use Google’s Page Speed Insights to find out how long it takes your site to load. This will break down exactly how long it takes your site to completely load and be functional.

Once you’ve run your URL through the tool, you’ll be given feedback about any issues that may be slowing your site down.

You can often address page loading speeds by clearing caches, compressing images, and using lazy loading to wait until images are needed to be loaded.

Use Google Search Console to Fix Indexing Issues

There are a number of different indexing issues that can affect the performance of your website in the search engine results pages. A couple of examples of these include having duplicate content that confuses search engines and having pages that don’t show up on searches.

To look for indexing issues, you’ll need to use Google Search Console. This tool will need setting up for your site, and there’s a lot to explore using it.

To look at any indexing issues, open up the coverage report under ‘index’ in the search console. You’ll see a list of URLs from your site that require your attention. Once you’ve completed the suggested fix, you can then validate the fix by requesting your site to be crawled.

It can take several days for the search console to validate any fixes that you’ve made.

Look for Broken Links and 404 Errors

Again, using Google Search Console, you can also identify any broken links and 404 errors. Broken links are of great annoyance to users. If you’re sending them to deadends on your site, they’ll quickly lose faith and decide to use another site.

You can also use broken link checker plugins for your website that will help identify links that go to 404 error pages. Once you’ve identified the link, replace it with one that goes to a page that is active.

What to Do If You’re Short On Time?

A full and thorough website audit can take a considerable amount of time, particularly if you’re someone that isn’t adept at using all of the available audit tools.

If you haven’t got the time, experience, or inclination to carry your own site audit, you may want to consider a free website audit from us. By donating $40 or more to the charity of your choice, we’ll carry out an audit on your site. All you need to do is provide us with proof of your donation.

The site audit will be carried out by a real human, we don’t just set a bot to crawl your site. From this audit, you’ll be provided with a set of recommendations for actions that will dramatically improve your website visibility, helping you to increase your overall traffic.

Audit Your Website With Us

There are many great reasons to audit your website. Increasing the traffic to your site, improving your site’s visibility in the search results, and improving user experience are three of the reasons you should be carrying out site audits a couple of times a year.

A site audit needn’t be a cause for stress or concern. It should simply be a part of your ongoing site maintenance schedule. If you want a clear actionable list of fixes for your website, let us do the hard work for you.

If you have any questions about our free website audit service, get in touch today.

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