Home » Blog » Top 25 Social Media Management Tools
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Over a year ago, we listed the top 25 social media management tools at the time. Boy, have things changed. While many of those tools are still relevant and useful (including some that made the list once again), there are tons of new ones out there making an impact and making it easier for you to manage all the noise. Here you’ll find the greatest social media management tools for 2013 along with an easy breakdown of their greatest benefits, unfortunate downfalls, basic costs, and networks they manage.
As you scroll though the tools, you’ll notice that there are a few big and interesting trends this year:
Growth in social CRM software and functionality; companies have a growing desire for better engagement with their customers
Robust reporting is now an integral part of most tools as businesses are beginning to really understand the need for insight and data
Automated and intelligent posts are increasing allowing business to give consumers the right information at the right time – easily and efficiently
Increase in Pinterest management tools, a site whose influence continues to grow
Description: This software makes the list once again for its effective display of multiple social media accounts in a single glance. The drag-and-drop interface allows for seamless column organization and, in addition, it offers RSS integration, customized analytics, team collaboration, and easy message scheduling.
Best Feature: Single-screen Dashboard showing up to 30 social profiles
Downside: Extra (hidden) costs for analytics reports and multiple users
Cost Structure: Free for basic plan, $9.99/mo for Pro, higher cost for Enterprise solution
Description: Also topping the list again is this social CRM and management tool that is acutely designed for building customer relationships and minimizing your time spent on social media. They make it easy to post, provide solid monitoring, and offer excellent analytics reports.
Best Feature: Smart Inbox unifies all your social channels and profiles into one feed
Downside: Still can’t publish content on Google+
Cost Structure: $39/mo for Standard, $59/mo for Deluxe, $99/mo for Premium
Description: Founded only a few years ago, Jugnoo has the potential to be a juggernaut in the social CRM space. The tab-based dashboard is excellent for organizing conversations. The Social Post feature makes outward communication a breeze and the Social Hub feature aggregates all your social media outlets into one single site.
Best Feature: The Social Teams feature manages teams, strategies, and access for social media campaigns
Downside: Just came out of beta testing, so it’s still relatively untested
Cost Structure: Free for basic plan, $20/mo for upgrade, high cost for Enterprise solution
Description: This social media marketing automation software helps you monitor, post, target, schedule, and analyze social information related to your brand with an intuitive dashboard display. Its “Signals” listening capability is quite powerful and they make connecting with influencers a breeze.
Best Feature: Monitoring tool allows you to track competitor conversations too
Downside: Price point is high, although you do get a lot for your money
Description: A great management tool for tracking, managing and engaging with multiple social media accounts. The dashboard is designed like an email inbox making it easy for you to “send” messages (hence the name).
Best Feature: Smart Queues for managing your content publication
Downside: It’s email and newsletter templates are quite boring, in our opinion
Cost Structure: $9.99/mo for Solo, $29.99/mo for Marketer, $69.99/mo for Business, $99.99/mo for Corporate
Description: This social CRM and content management platform is really an all-in-one system for managing your inbox (send and receive emails and messages), social media (manage interactions on Facebook, Twitter, and more), and events (synchronize with Google Calendar).
Best Feature: Social Profile Matches to help you find and connect with customers
Downside: Data is great at flowing in, but not always flowing out
Cost Structure: Free for personal (limited features), $15/mo per user for business
Description: Originally a social media monitoring service, this low cost alternative now offers robust analytics, post scheduling and management, URL shortening integration, and a new Smart Stream feature for identifying trends.
Best Feature: Sentiment Analysis allows you to see the impact on your brand over time
Downside: Analyses are mainly English-only
Cost Structure: Free for Personal, $9.99/mo for Pro, $99.99/mo for Premier
Description: A behemoth in the industry, this social media monitoring tool does everything from social listening and advertisements to improving engagement and providing robust real-time reporting. Free training and customer support are top-notch and help you overcome the learning curve.
Best Feature: The famous River of News keeps you up-to-date at all times.
Downside: It might be good, but it’s expensive and only big businesses with large teams should consider this
Cost Structure: Starts at $600/mo for Basic, increasing for Professional, Corporate, and Enterprise packages
Description: This Facebook-focused management tool surfaces once again because it continues to help you manage and increase your Facebook presence and now has Twitter integration too. Albeit a basic-looking dashboard, the software provides detailed statistics on your page’s performance, enables easy moderation and fan qualification, and creation of apps.
Best Feature: ROI tool to help you measure the value of your page(s) and fans
Downside: It’s not the prettiest tool in the world, but hey, beauty is only screen deep :)
Cost Structure: Starts at $29/mo and increases based on pages/fans
Description: This social CRM is aimed at helping businesses build better Twitter relationships by analyzing engagements and identifying high-value members. Software will suggest followers, discover people via keyword search, and provide activity and engagement reports.
Best Feature: Advanced Targeting tool to find people based on language, location, or sentiment
Downside: You might need some analytical skills to decipher all the info
Cost Structure: Starts at $9.99/mo for 4 Twitter accounts, $199/mo for unlimited
Description: You can improve your Facebook presence by easily designing contest pages, polls, sweepstakes, and apps with this software. The layout is great and the flexibility is there to offer different content to different sets of fans/friends. Data collection is easy and it integrates with MailChimp too.
Best Feature: Ability to create custom Facebook pages with limited design skills
Downside: Inability to edit tab within interface once it goes live on Facebook
Cost Structure: Free for basic plan, other plans at $30, $75, $150, $300/mo
Description: Yes, it shortens URLs for your Twitter posts, but now the service offers a lot more than that. You can now share, organize, bookmark and track your links too, giving you a whole lot more flexibility and analysis than before.
Best Feature: Bitmarklet which lets you share and save right from your browser
Downside: They haven’t solved the “spam” problem facing shorteners today
Cost Structure: Free for personal, Enterprise starts at $995/mo
Description: It’s the ideal scheduling tool for your social media posts. Upload your content and let the software automatically post it at the best times. Decent analytics are available, it works with Chrome and mobile, and it syncs up with a whole bu